The Best Website Builders For Photographers

Let your snaps shine.

By Jennifer Allen  on March 20, 2023

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As a photographer, you know that the most important thing to showcase to any potential client is your portfolio of work. It’s essential then to have an online presence that displays your talents in an attractive way that immediately sells your skills to a potential buyer.

While there are many website builders out there, not all truly highlight visual media like photographs or videos in the way that they deserve. It’s vital that you use a website builder that considers the needs of photographers and other creative types so that you (and your visitors) get the best experience. 

What do you need to look for though? Is it worth spending more on premium services or will a more general website-building experience help? Read on, and we’ll help explain what to look for when buying a website builder for your photography and recommend excellent options for different budgets and skill levels. 

Do you need a website builder?If you’re running a photography business or planning on becoming a professional photographer, your images look fantastic, right? You want them to look just as beautiful online, and you want to be able to showcase them clearly and attractively. Many website builders are great for general purposes, but not all do an excellent job of highlighting a creative portfolio, such as the kind that a photographer would need. They also might not be able to protect your images from theft. 

There’s also the small matter of complexity. Sure, you’re great with a camera, but do you know how to design a website? Many website builders aimed explicitly at photographers appreciate that you have a creative eye. You might not be technically proficient in website design, so they offer simple drag-and-drop tools, so your work looks as great as it deserves. 

What should photographers look for in a website builder?As a photographer looking for a great portfolio site for your work, you want a website builder that looks attractive. Some websites provide relatively flat designs or designs that look a bit too much like other websites. Neither is attractive when showcasing your work. A website builder explicitly aimed towards photographers can provide a unique touch that your potential clients won’t already see everywhere. You’ll notice we’ve included some general website builders, and that’s because they provide features that are ideal for a photographer. 

Before you dive in, consider what your budget is and what you’re looking for. Do you just need somewhere to showcase your wares, or do you want a site that allows you to make online sales through it? This can drastically change both the price of your plan and the best option for you. In all cases, you should look for a website builder that is simple to use and provides attractive results. 

What is the best website builder for photographers?There are plenty of website builders out there, which is good and bad news for you. It’s always nice to have options, but too much choice can make it tricky to find the best service for your needs. This is where we can help.

We’ve done all of the hard work for you and lined up a selection of the best website builders for photographers, including popular services like Wix and Squarespace. All you need to do is check out these impressive services, and pick a favourite. You’ll then need to actually create your website, but that’s a job for another day.

These are the best website builders for photographers in 2023.

Best For Visual Style

Squarespace(Opens in a new tab) is one of the biggest names in website builders, and it’s not just for regular websites — it’s also useful for photographers. 

That’s because it has some critical features like the fact that it automatically resizes and crops images for you so that everything looks as good as it should. You can also password-protect individual gallery pages which is ideal if you want to set up galleries for specific customers, such as wedding photography clients. Pretty much all of Squarespace’s templates look gorgeous too but if you want to customise things, it is a bit trickier than with other website builders.

That’s the only downside to Squarespace really — it relies on you having more advanced knowledge than other services as it’s not quite 100% drag-and-drop. If you’re reasonably tech-savvy, that’s less of an issue, but it does mean that everything takes longer to get right than with something like Wix. 

Best For Features

Wix(Opens in a new tab) is a well-known name in the website builder space, and it’s immensely flexible in its approach. 

Start a website and you have access to the Wix Art Store, a Wix plug-in that makes it easy for you to showcase your artwork simply and clearly. The plug-in helps you manage everything from how you want your images to be sold (right down to attaching them to mugs and other items if you wish to), all while protecting your image with a custom watermark so they can’t be stolen easily. Wix also doesn’t charge commission fees, which is a welcome inclusion. 

It’s almost too powerful, as it can be a little overwhelming if you just want something that you don’t have to overthink. Still, it’s simple to use, and the results look just as good on a small mobile screen as they do on a desktop PC. The eCommerce plans aren’t necessarily the cheapest out there, but for pure effectiveness, you can’t go wrong with Wix.  

Best For Single Page Sites

Strikingly(Opens in a new tab) focuses on long, single-page websites, with its template design focused on dividing each part of the page into sections. 

It’s simple to create a one page design within hardly any time at all. It’s perfect for small portfolio sites, but won’t grow with a booming business.

A blog section and contact form can be included, but Strikingly keeps things very simple. It’s best to think of it as quick and simple place holder for photographers to get their name out there.  

Best For Commerce

Shopify(Opens in a new tab) provides professional designs that ensure your products will look great for prospective buyers.

It’s easy to implement a template and design a site that reflects your photography brand. Shopify differs from the rest with its extensive array of apps that can be plugged into your store. As it’s made specifically with ecommerce in mind, it’s hard to find a feature it lacks when it comes to shopping.

The only real negative comes from its relatively high transaction fee. In addition to a subscription fee, each Shopify transaction incurs a fee, with many of the apps available adding an extra fee on top of that. It’s also trickier to code and customise as it uses its own coding language.

Best For Tight Budgets

Duda’s(Opens in a new tab) unrestricted free plan can run as many sites as you want, with as many pages as you need, and without any bandwidth limits. Does that sound too good to be true? It kind of is.

There are ads involved with a free plan, but it’s still a no-risk form of trial. You can get over the ads when you consider that Duda offers up to 10 products, PayPal, Stripe, Global Gateway support, and order and customer management tools for free. 

Designing the site is a simple matter of picking out a template through the builder’s drag and drop interface, with some basic widgets also available.

Best For Simplicity

GoDaddy(Opens in a new tab) lacks the bells and whistles of other website builders, but it’s very intuitive and perfect for speedy photography startups. 

The drag and drop user interface means users can easily insert content like images from their portfolio within seconds, with over 300 professional looking templates to consider.

It’s not as advanced as the likes of Wix or Squarespace, but you won’t be intimidated by options. It’s particularly great if you’re unsure of design and style, and just want a company to say what works best.

Shopping Editor

Joseph joined Mashable as the UK Shopping Editor in 2018. He worked for a number of print publications before making the switch to the glittery world of digital media, and now writes about everything from coffee machines to VPNs.

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