LIVE Updates: This Month In Search Marketing [November 2023]

Wednesday 1st November Google rolls out generative AI tools for product images in the U.S Google’s new generative AI product imagery tools are now available for advertisers in the U.S. Businesses can harness these capabilities by generating product imagery from simple text prompts, free of charge in Product Studio.

Why it matters: These tools could be a game-changer, potentially saving advertisers considerable time with instant product image creation and recreation. They might also cut costs by diminishing the need for professional picture editors. However, the AI-generated image quality from Product Studio remains unverified, and it’s important to consider copyright concerns related to AI-generated content.

Google announces completion to mobile-first indexing Today, Google announces that it has completed its switch to Mobile-Only Indexing of webpages after long years of transition.


“Over the years, mobile web traffic has continued to grow; in some regions, people almost exclusively use their phone to access the internet. Thank you – site owners, SEOs, web developers, designers, and everyone who works on websites – for helping to make the mobile web a success!”

This means that Google now favours sites that are mobile-friendly when ranking webpages in its search results as compared to desktop sites due to the huge number of internet users now accessing the web via their mobile devices.

Thursday 2nd November 2023 Google starts roll out of November core update Google have launched its November 2023 core update, the second substantial adjustment to its search algorithm in the past month and the fourth overall this year. As usual, Google expects to complete the full implementation of this update over the next two weeks. Fluctuations are expected in the SERPs while this happens.

Google said a reviews update will also be coming next week, mentioning,

“There will also mark a point when we’ll no longer be giving periodic notifications of improvements to our reviews system, because they will be happening at a regular and ongoing pace.”