Saturday 01st July 2023 Goodbye Universal Analytics…hello GA4! Today was the last day of Universal Analytics, and GA4 has officially launched. This is going to be a huge shift for digital marketers, as they change and adapt their processes to accommodate the new system. For help with all things GA4, check out our GA4 content hub.
Sunday 2nd July 2023 Potential to use AI to improve digital marketing tech stack New research from Optimizely has published their findings on how digital marketers currently perceive their tech stack. The majority (76%) are unhappy with the performance of their current tech stacks, and are considering adopting AI in the future to improve these processes.