Tuesday 01st August 2023 It has begun…AI based job positions now opening up Coca Cola has become the first company to appoint a ‘Global Head of Generative AI’!

As AI becomes an integral part of day-to-day marketing activity, employing people to be a lead on the topic is likely a step forward for marketing teams. With fears that AI might decrease the amount of jobs available in the field of marketing, Coca Cola appointing this new position might ease some of that tension – as AI is starting to create roles in the industry.

It will be interesting to see how Coca Cola moves forward with the new addition to their marketing team, and how this shapes the future of the industry.