The ‘Reputation’ era is coming.
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Taylor Swift, the mastermind, has given us the first hint of Reputation (Taylor’s Version) in the form of a snippet of “Look What You Made Me Do (Taylor’s Version).” The song appeared in the trailer for Amazon Prime Video’s new series, Wilderness.
This isn’t the first time Swift has debuted a re-recorded track in an advertisement. The yet-to-be-released “Wildest Dreams (Taylor’s Version)” debuted in the trailer for “Spirit Untamed,” “Love Story (Taylor’s Version)” was first heard in an ad for Match, and “Back to December (Taylor’s Version)” accompanied the trailer for The Summer I Turned Pretty Season 2.
If there’s one thing we can be certain of it’s that Swift is always going to get that check.
In true Swiftian fashion, the timing lines up with the international leg of The Eras Tour kicking off tomorrow (August 24) in Mexico City.
In the trailer for Wilderness, “Look What You Made Me Do (Taylor’s Version)” soundtracks a series of ominous clips from a romantic roadtrip gone awry. Based on Where She Went by B.E. Jones, the UK original psychological thriller follows the revenge-stricken aftermath of the roadtrip.
Wilderness hits Amazon Prime Video on September 15.
Elena is a tech reporter and the resident Gen Z expert at Mashable. She covers TikTok and digital trends. She recently graduated from UC Berkeley with a BA in American History. Email her at [email protected] or follow her @ecaviar_.