LIVE Updates: This Month In Search Marketing [September 2023]

Tuesday 5th September 2023 Retail media ads that consumers pay attention to Recent findings from Insider Intelligence found that the most effective ads were those for products on sale, with 51% of digital shoppers stating that they catch their attention. Other findings from this report include:

Retail media spend across US digital channels will increase by 19.7% this year, up to $45.15 billion 65.8% of of US retail media ad spend will be spent on search ad Interesting new stats reveal a glimpse at the future of social media The time people are spending on social media apps Instagram, and TikTok had been steadily increasing, and this incline is expected to increase up to 2025 and beyond. Interestingly, while the time spent on the platform increases, people are posting less. It is suggested that this is due to increased influencer activity, and marketing campaigns on the platform –  turning the tides to be ‘less social’ and ‘more media’.

Thursday 7th September 2023 Google’s second core update of 2023 completes it’s rollout On the 22nd August 2023, Google announced that they were starting to roll out their next core update. The rollout was finalised on the 7th September 2023, taking 16 days to complete. It will be interesting to see the major changes that arise; with the more recent Google Core Updates looking to make things faster, relevant, and more seamless for users it is likely that this update will also be user-focused. As AI technology, and an increased desire for a visual search experience continues to rise in popularity, it will be interesting to keep note and see if any of these elements have been incorporated into the update – or if we will see the sparks of these things beginning to emerge.

Saturday 9th September 2023 AI and how it is advancing paid media AI has advanced paid media in several ways, including:

Allowed for creation of hyper-personalised and targeted ads Analyse data of PPC campaigns to maximise ROAS Automated bidding AI is reshaping the field of digital advertising, it quickly adapts to the fluctuating landscape – helping to maximise visibility and minimise cost.

Monday 11th September 2023 Marketing technology market predicted to grow exponentially over the next decade In a report by Allied Market research, it was found that the marketing technology industry generated $329 billion in 2022. It is expected to grow at a CAGR of 18.5% over the next decade – reaching $1.7 trillion by 2032.